It’s being called the best Christmas AD of 2016, and the season has only begun. Millions were touched by this Polish auction website’s 3 minute holiday cheer commercial, causing it to go viral. The commercial was brought on courtesy of Bardzo a Warsaw based advertising agency. It was already named AD of the day by American publication, AD Weekly. Allegro, is like the eBay of Poland, they are the most popular online marketplace in the country.