Girls Are Baring Their Bums On Instagram In A Sizzling New Trend

The internet, especially Instagram, is filled with trends that don't make any sense at all, but that doesn't stop people from participating in them anyway. The list of examples is endless, but you're probably familiar (and may have participated in) a few of them. Some popular ones include planking, Tebowing, and, of course, the endlessly entertaining "icing."
Bros Icing Bros
It's hard to figure out exactly why some of these trends take off, because some of them are totally bizarre. Sure, the Ice Bucket Challenge might have been for a good cause, but don't let that distract from the fact that it also caused millions of people to willingly pour freezing cold water all over their body. Some people will really do anything for attention.
Forbes