America has a weight problem. The estimated annual health care costs related to obesity are over $210 billion, or almost 21 percent of annual medical spending in the United States. Americans shell out $60 billion on weight loss products each year, trying everything from expensive meal replacement products to DIY programs that pop up in the app store. We accumulate weight loss advice, voluntarily or involuntarily, from news outlets, social media and pretty much everyone around us. Americans have known for 15 years there was an obesity epidemic; the surgeon general declared it so in 2001. Despite heroic efforts to prevent and treat obesity, however, studies published June 7 in the Journal of the American Medical Association showed that 35 percent of men, 40 percent of women, and 17 percent of children and adolescents are obese. Even more troubling, the rates continue to rise among women and the youth. In fact, experts predict that this generation of children may be the first in 200 years to have a shorter life expectancy than their parents, and obesity is largely believed to be the cause of this. So what is our society doing wrong? Clearly whatever doctors and policy makers have been doing the last 15 years have failed. So what's the solution?